Traction Group

Traction è composta da 5 business unit: 2 rappresentano il core business e 3 operano come business unit di supporto per consentire al gruppo di coprire la catena del valore digitale. 
The Company
Core BU
Support BU
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Activity: Marketing Management
Goal: Better Metrics
Activity: Marketing Tools
Goal: Automation
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Activity: Education
Goal: Better Team
Activity: Funding Management
Goal: Money
Activity: Innovation Programs
Goal: Innovation