Traction Group

Traction consists of 5 business units: 2 represent the core business, 3 operate as business support units and allow the group to cover the digital value chain.
The Company
Core BU
Support BU
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Activity: Marketing Management
Goal: Better Metrics
Activity: Marketing Tools
Goal: Automation
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Activity: Education
Goal: Better Team
Activity: Funding Management
Goal: Money
Activity: Innovation Programs
Goal: Innovation