Traction Assessments

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Before embarking on marketing campaigns, expensive investments and operations, we need to understand what your goals and your current performance are by analyzing your company in terms of strategies, marketing and the tools you use for your Web presence.
- Pier Francesco Geraci
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01. Strategic Assessment

We provide and assessment of current strategy, business model and market landscape to enhance strengths and identify weaknesses in order to develop a tailor made plan for each customer with the aim of improving performances.
We also have a tool to support this process: Ratemeup.
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We evaluate our customers’ performance marketing activities, employed tools and resources. We analytically check every step of the customer journey, ROI of each campaign carried out, tracking and the attribution of the results in order to develop a more efficient operational marketing plan.

02. Marketing Assessment

03. Web & IT Assessment

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We evaluate your customers' online experience, the website, the App, the IT infrastructure and the tools used to verify any optimization opportunities and suggest any tools or developments necessary to improve the web presence both in the front end and in the back end.