Traction Advisory Committee
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Malcom Roberts
Spacecs Lab
Prof. Flavio Notari
Avv. David Apolloni
Studio Apolloni
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Alfredo Adamo
Alan Advantage
Luciano Marano
Sator Advertising
Santino Saguto
Business Consultant
Traction Manager
Pier Francesco Geraci - Traction Founder & CEO.PNG
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Pier Francesco Geraci
CEO & Founder
Top Manager, Startupper and Angel Investor specialized in Digital Industry with more than 25 years of experience in sectors ranging from Telecommunications to Gambling and Digital Industry.
Former consultant Bain, Professor of Web Marketing at LUMSA, teacher of Customer Management in a Masters in Marketing at LUISS Business School, teaches Digital Marketing at the MBA  in Ljubiana Univeristy.
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Eugenio La Mesa
He has more than 25 years of software experience, Internet Marketing, International Business Development and Sales. Co-author of the book "Selling and buying on the Internet" (Sperling & Kupfer, 1997). Winner of the "Winner of the Microsoft Italy" award for Innovative Internet Solutions (1997). LUISS-EnLabs & Ashoka advisor.
alessandro cavallo - Traction co founder.PNG
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Alessandro Cavallo
CMO & Founder
Versatile, dynamic Marketing Manager, Startupper and investor with over 14 years of experience and a front-line success at national and international level in the development of online business, marketing, revenue generation in Media, E-commerce and VAS industries. Lecturer & Mentor at LUISS Business School.
 Traction Experts
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Bruno Quadrelli
Head of Acquisition
Digital Marketing Expert, with experience on everything related to customer experience and acquisition. Dedicated to supporting companies with the goal of growing their user base while minimizing acquisition costs. Problem solving skills, fast worker, flexible and results oriented.
Google Certified.
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Enrico Deleo
Digital Entrepreneur, Web & Mobile Developer, Startupper and digital consultant. He creates websites and mobile solutions for private and public companies such as Hasbro and Koch and for the University of Catania. In 2010 he founded Verticalismi.it, of which he is also CTO. In 2015 he founded VERTICOMICS s.r.l.. He has been SEO and Web consultant for companies such as Castaldi Mourre & Partners.
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Alberto Staderini
Marketing Manager
Marketing Manager, consultant and lecturer in strategic marketing and digital transformation. He has 20 years of experience both in multinationals and in start-ups and SMEs, with expertise in audio, tech, automotive and food. He manages business at product and sales channel level, working on strategy and communication at 360°, with focus on Digital performance and Direct sales.
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Marina Girgis
Social Media Expert
Graduated in Communication, Innovation and Multimedia, she deals with the image and communication strategy of brands. In Traction she covers the role of Social Media Manager and Graphic Designer dealing with the creation of content for organic and paid channels, having achieved important results in terms of performance.
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Andrea Zezza
Retention Expert
Graduated in Sociology at La Sapienza University and in Political Science with a focus on Communication and New Media at LUISS University, Andrea Zezza comes from a long experience in the Gambling industry where he developed and consolidated CRM techniques obtaining high level results and becoming a professional in the sector.
Sara Maccaroni
Acquisition Expert
Graduated in Marketing & Digital Communication, she started her career as Digital Marketing Specialist. In addition to being responsible for the Peoples Machine, in Traction she holds the role of Acquisition Specialist. Google Certified
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Martina Scarpa
Business Intelligence Expert
A Marketing & Digital Communication major, she made her accuracy a profession. After winning the Marketing 2020 Award, she embarked on a career at Traction as a Business Intelligence Specialist.
Google Certified
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Majoring in Marketing & Digital Communication, he has always been dedicated to Social Media management for several local brands. After discovering his true passion, he joined Traction as a CRM Specialist.
Google Certified

Giulia Di Salvo
Junior Expert
Graduated in Organization and Marketing for Business Communication at La Sapienza University with full marks, she started a career in Digital Marketing. With her determination and organizational skills, in Traction she holds the role of Junior Specialist. Google Certified
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Asia Proietti
Junior Expert
Graduated in Marketing & Digital Communication, she has experience as SEO Copywriter and Social Media Manager in particular in the fashion industry. Currently, in Traction, she holds the role of Junior Specialist.
Google Certified
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Graduated in Marketing & Digital Communication, she has acquired different skills implementing strategies and techniques of Lead Generation and obtaining high level results. In Traction she holds the role of Lead Generation Specialist.
Google Certified
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Aurora Di Rosa
Business Developer
Graduated in Economics and Business Management at La Sapienza University, she started a freelance career as Business Developer in Milan dealing with different types of business. With the desire to get involved and join a young and dynamic company, she currently holds the role of Business Developer in Traction.
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